Paul Geiersbach
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©2024 Paul Geiersbach
2024
What happens if we keep clicking on ‚Accept cookies‘? How is the data we produce on the internet processed and what is it used for? Most websites use targeting tools to collect information about our internet activity. This data is used to create ‚audience segments‘, which are traded on data trading platforms. These segments represent various categories, such as personality traits, monetary circumstances, or areas of interest.
This system of data analysis can have serious consequences. Data companies may categorise us and decide what we see, as well as the prices or discounts we receive.
Furthermore the system is non-transparent and complex, making it impossible to find our own selves in an externally created digital identity.